A Philosophy of Marketing and Advertising

Marketing and Ads are everywhere now a days, bombarding us with messages seen and also unseen blending in with the content we consume. However, as entrepreneurs and business leaders, there is a slightly different approach to marketing and advertising.

As entrepreneurs, our passion and purpose drive our motivation to get our message out there, to influence people, and invite them to take the courses, buy the products, and enlist in our services. However, marketing and advertising are not just about "putting it out there" with what you have to offer for people to buy.

1) Relationship building is key. Clients need to get to know, like, trust you and most of all, for there to be an energetic match between you and the client. This energetic match is determined by the vibes of the business and founder, the clarity of the message/branding, and most of all the quality of the product/service and the promise of delivering as described.

The philosophy of marketing and advertising here is are you in it to make a quick sale or are you in it to cultivate an on-going relationship with your clients so they are repeat customers and you are providing a transformation outcome to make a difference in their lives. This philosophy is a mindset shift and requires a long term view of business development and providing a long term view of how your client can invest in your business for their long term benefit.

2) Content provides value and confidence. Know your blind spots. One of the biggest ways entrepreneurs 'turn off' their clients is by just selling. Why? Because it can feel very one-way to clients. Developing meaningful content provides your clients value by offering them tips, ideas, inspiration, mini-mindset shifts and ways to keep your clients engaged with you and your business offerings.

Creative content is right at your finger tips and through you own intuition as a business owner. There are practical ways an entrepreneur can research how to provide content and business owners can also tap into their own intuition for unique approaches to engage their customer. And your client base will love you for this!

3) Innovation. To keep marketing and advertising relevant, innovate on your products and services, to meet clients in their various needs. Show clients you are developing new and creative programs for new approaches for their lives. Also, innovate IN your business: Learn and study business models and innovate on your creative business approaches. Innovate ways to get to know your clients and create ways they can engage with you and your business.

Essentially, the philosophy of marketing and advertising is a mindset shift of building a two way avenue of content, communicate, connection, and building value for your clients. Marketing and advertising is not just "selling" to your customer, rather, it is a way to communicate your brand, your values, and innovate ways your clients can benefit from the transformation and allowing your clients to be heard, seen, felt by you and your business. Increase your curiosity about your client and let them energetically know & feel their confidence in you and your business.

The To-Do Lists every Entrepreneur Needs

For creative and intuitive people, To-Do lists can seem to be the anti-thesis to feeling flowing, happy, and free. However, for me, I feel lost and disoriented without having direction in my day. I noticed, not only did I need one to-do list, I needed three! Here are the To-Do Lists every Entrepreneur Needs:

1) The Weekly To-Do List: What the **** am I doing this week? This can feel especially true when Monday morning hits you like a ton of bricks. The best two times of week to write a weekly to-do list is Friday evening (when you review what did get completed and bring gratitude) then add to the list for "next week" of what needs to get accomplished. The second best time to compile a to-do list is Sunday evening, so you can plan a list for what is up and coming for the week and include those missing items from Friday. Yay! Direction and clarity for the week. Be sure to include self care, downtime, meditation, breathing and "just staring at the wall" time. Take care of yourself!

2) The Daily To-Do List: This is a list I make at the top of each day, it is a fresh list based on what I need to do and some carry over items from the weekly list. This helps me to know EXACTLY what I need to get done that day, as opposed to reading only off an "old to do list". I toggle between the daily and the weekly to see if there are any priorities I need to add to the daily list and to keep the weekly items in back of my mind. Without this, I would be lost each day, thank goodness for Daily To-Do Lists!

3) The Business Building List aka "If I freak out and forget what I am doing in my business list, go do these things": This is a major list of my collected business ideas, structural concepts for content or methods, writing ideas, and inspirational opportunities. This list is stored in my planner and it is a huge list of ideas I can do for my business when things feel blank in my day, or if I have downtime (or if I freak out and wonder "what am i doing?!"). This list is a great reminder of the opportunities for essential business building opportunities or ideas! This is very centering and helpful, to provide follow up and grounded direction for the business.

What is YOUR favorite to-do list? Are you an electronic google calender, outlook, or a traditional gal like me and use paper with pens & pencil? Cheers to unicorn notebooks and inspiring planners!

Three success mindsets to create your website

Leadership, Stepping into the Digital World. As I contemplated committing to create my digital presence, all kinds of emotions raged out of me: Anger, Overwhelm, and Worry. Basically, I felt annoyed and pissed because I was fearful. When I get to feeling anxiety ridden, my emotions flood my system and block my mind from thinking clearly. If I can't think clearly, I can't create powerfully. As I meditated on my decision, a few intuitive insidhgts guided my way. In order to create this website, I had to step into my creative confidence, with these three powerful mindset shifts.

1) An Eye for Visual Style: I really enjoy visual style when it comes to images, design, and creative flow. Remembering this quality helped give me confidence to know I could tap into this visual creativity to experiment and create a website that communicated my authentic values. Tips for you: Keep things simple, visually inspiring, and focused.

2) Original Inspiring Quotes: Reminding myself, I open my intuition to receiving insightful guidance every moment and with this intention, I can create original inspiring quotes, to provide original and valuable content for the reader. Tips for you: Put your magical intuition to work! Create unique content.

3) Ability to Vision and Connect Multiple things Together: To create a website or create a business, a bigger vision is always required for direction and the multiple strategic parts hold it together. This synergy creates cohesion for the structural elements of a business or website. At the same time, the vision provides guidance for the various structural parts; essentially both inform one another. Tips for you: Navigate between the vision and the individual parts and connect the dots!

These three mindset shifts established a positive mindset, in order to create from a calm, centered, soulful place. And here I am, with a working website in development! What are your three mindsets to put you in a positive, energized, creative space? Your voice is powerful! Inspire us =)